Social Media can be an instrumental tool for marketing, development and gaining of market share within the area of a medical practice.
Many healthcare providers choose to avoid Social Media opportunities due to the potential of the violating HIPAA (Health Insurance Portability and Accountability Act).
The reasons are many: history of healthcare providers becoming a member of the “Wall of Shame” maintained by the U.S. Department of Health and Human Services Office for Civil Rights (OCR), employees who post patient images, names and medical records using the many social media applications.
Research conducted by the Pew Research Center found that 59% of all U.S. adults have used the Internet to research drug or healthcare-related topics. Patients continue to view health professionals as the first place to turn for answers to their health concerns, they also view online resources and advice from their peers as significant sources of health information.
Social media holds tremendous promise in healthcare. So tremendous that last year, Hootsuite, a widely used platform for managing social media, and Mayo Clinic Center for Social Media (MCCSM) announced an industry-leading social media credential for medical and health care professionals.
The training program developed by Hootsuite and Mayo Clinic will teach medical and health care communications professional how to effectively use social media technologies with the health care industry.
“Social media can have a massive impact on health care – it can help promote health, educate people, advance science and connect health care providers with patients,” says Greg Gunn, vice president of new product growth at Hootsuite.
There are over 800 million people on social networks and using professional blogs. More than 40 percent of consumers say that information on social media affects that way they deal with their health, choice of doctor, hospital or medical facility. Patients live in their homes and communities, not in their doctor’s offices.
For more information on this course, contact Mayo Clinic’s School of Continuous Professional Development, http://socialmedia.mayoclinic.org.
Judith is an accredited Certified HIPAA Professional (CHP). As the owner of JAL, Judith is your subject matter expert providing guidance to organizations within HIPAA, GLBA, False Claim and other regulatory agencies. Judith provides reasonable and appropriate compliance policies, procedures within your Compliance Program. As a guru in compliance, Judith delivers compliance employee training programs, and participates in educational speaking engagements for the industries who handle Protected Health Information. To read more about the world of compliance subscribed to JAL’s insightful newsletter at www.jalconsultantsaz.com OR follow JAL on Twitter @ judithconsult
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